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Yeah those are the points, it’s not a very easy thing to just get a bunch of emails. We have our annual Don’t Funk Up Our Beats contest, we get a lot of emails then.
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Also, when people make purchases on the site, we collect emails there. We’re not like saying it every day on Facebook but sometimes we’ll just ask people. We encourage people to join our email list sometimes, but not too much. Again, I think it’s very important that we take control over that communication with our fans.ĭan: I’m curious now, in terms of the email list building and the phone number collection how does that fit into what you’re doing now? Is that all through your Funk Volume homepage?ĭame: Yeah I mean it’s the homepage. We haven’t implemented it yet but we should be doing that shortly over the next few months. It’s an app that you put on your phone, but it’s a kind of a phone within your phone which allows you to text your fans and call your fans. We haven’t implemented it yet but there is a tool that Ryan Leslie has developed called Disruptive Multimedia. It’s very important that artists have access to their fans. We focus on that and still I think that’s kind of the next wave of importance for an artist. Focusing on building our email database, our phone number database. Not only diversify our efforts, but trying to get the contact info of our fans so that we can control that communication. It showed us the importance of diversifying our efforts. At first it was primarily Facebook but then Facebook started doing some things with their algorithms and limiting the visibility of our posts and things like that. But we’ve really worked at diversifying our efforts. What platforms are you focused on at the moment, and are you experimenting with other platforms?ĭame Ritter: You know the usual suspects at the moment. It was conducted for Digital Music News by Dan Polaske of Mayo Music.ĭan Polaske: Funk Volume artists are known for being extremely engaged with their fans on social media. The following is a conversation with Dame Ritter, CEO of one of the hottest independent labels, Funk Volume. How One of the Hottest Independent Labels Thinks About Social Media… Every time you step on one, remember that it’s not too late to turn around. But there are many steps on the path to cultural loneliness. The fact that you “want to like music” means you’re nowhere near as far gone as you might think you are. Interrogate that voice challenge it don’t settle for it. Isolate the voice in your head that’s yelling at music to get off your lawn. In every phase of your life, work to combat atrophy and routine, and to welcome experiences and art forms that make life feel fuller and longer. Remaining open to enjoyment is a path to, well, enjoyment. I’m not here to tell anyone to fake enthusiasm, but remaining notionally open to new ideas and art is a hallmark of an active, vigorous mind. Too many people allow their tastes to ossify - to cast their loves in amber with the onset of adult responsibilities - or, worse, allow fatigue to harden into embitterment. If I could impart one piece of music-related advice to every American, it’s to resist the urge to declare blanket opposition to proclaim that all pop, or hip-hop, or reggae, or music made after 1970 (or whatever) is dead or dying, just because you feel like it no longer speaks to you.
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And remember: Just because Songs Of Innocence is sitting in your iTunes, that doesn’t obligate you to listen to it, let alone allow it to function as a litmus test for music as a form of human expression.īut allow me a tangent, because this brings up a broader warning that I feel is in order. I recommend that you do what I do when that happens: Take a day (or a week!) off, rattle around the house in silence, realize that your head is a haunted circus without aural stimuli to provide a distraction and wake up to a new day, more in love with music than ever. Could this be permanent? I want to like music!”Įveryone needs a break from music sometimes, present company included, so yes. I think it was the U2 album on iTunes that did it for me: Not only do I not care about this album, but I feel like I don’t care about any album. writes via email: “Maybe you’re not comfortable answering this for yourself - for reasons of job security - but do you ever get sick of music? Not like a specific album, but all music.